Rapak has joined forces with Herti-M, a Bulgarian packaging specialist for the wine and food industry to deliver better localised service and a wider range of bag-in-box packaging and filling systems in South Eastern Europe.

The new enterprise, based in Shoumen, Bulgaria, is called Rapak AD and brings together the local expertise of Herti-M and the market knowledge and experience of Rapak. It is the first dedicated global supplier of bag-in-box technology in the region.

This combination will enable Rapak to reach a greater number of potential customers in different industries, offering improved flexibility, faster service, closer contact and a better response to customers' needs.

Rapak AD is able to supply a comprehensive range of bag-in-box packaging and filling systems, meeting the growing demand from customers throughout the region. Bag-in-box's efficient, versatile and cost-effective format continues to generate interest from markets including wine, water, soft drinks, foods, and chemicals.