Tropicana Pure Premium has launched a 3L consumer bag-in-box pack earlier this year in France. This family format was designed for consumers to enjoy a 100% pure premium orange juice in a format which is easier to share and more economical for French families.

The pack stays in the fridge and a glass can easily be dispensed while the pack remains safely on the shelf. The bag-in-box concept, whereby the bag collapses as the juice is dispensed, enables the taste and quality of the juice to remain to its highest level for up to 3 weeks after opening.

Large 10L format of pure premium Tropicana juice has been available for a number of years in France to be served in hotels, restaurants and institutions. Finally, it is now available for French people to bring to their homes.